Posts filed under ‘video production’

Houston Creative Summit is Friday October 23!

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https://i1.wp.com/houstonsummit.org/Resources/Pictures/101020f.jpgThis is your last reminder to save $25 when registering for The Houston Summit for the Creative Economy, lifting off this Friday at Rice University’ McNair Hall.

An elegant vase by Houston artist Terry Hagiwara has been donated by the Goldesberry Gallery to be our door prize. You must be present to win!

Walk-up registrations will be $125, but if you act visit HoustonSummit.org right now, you can still register for $100 with the code word ‘collaborate.’

— Connect to Houston’s most vital community of fire-starters
— Boost creativity and innovation in Houston
— Learn how to turn ideas into reality
— Build relationships with supporters and advisors
— Join teams revolutionizing Houston.

Register now at www.HoustonSummit.org or call (281) 433-2302.

Spread the secret code "collaborate" by email, word of mouth, social media. please forward this email to everyone you think needs to be there. follow us on twitter @houstonsummit and tag your tweets with #HSCE. Look for us on Facebook and Linkedin, too.

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Creative Summit Schedule

Friday, October 22, 2010

8:00

Check-in, networking

   

8:45

Welcome, orientation

 

George Worthington

8:55

Opening panel

How creativity drives Houston’s economy

Jonathon Glus, CEO of Houston Arts Alliance

Peter Bishop, futurist and UH Professor

9:40

Move to strategy labs

   

9:45

Strategy Labs

Urban Regeneration

Andrew Burleson of CNU-Houston.org
Russell Hruska, AIA of Intexure Architects

   

Arts-based learning

Donna Howell of Third Coast Theater, artist Lillian Warren and representative from corporate training at Weatherford

   

Incubators & hives

Matthew Wettergreen of Caroline Collective, and 
Marc Nathan of Chai One, formerly with Houston Technology Center

   

Local assets

Brian Rod and Cody Ledvina of The Joanna, plus more names to be announced

11:20

Recap of learning

   

11:30

Culinary arts panel

Creating Cuisine

Teresa Byrne-Dodge of My Table and 
Monica Pope of t’afia

12:15

Lunch

 

Buffet by Grant Gordon of Tony’s and Michael Cordua’s restaurants, Monica Pope. …

1:15

Move to strategy labs

   

1:30

Strategy Labs

Nanotechnology

Mauro Ferrari, The Alliance for Nanomedicine

   

Medical innovation 

Pumps & Pipes Conference founder Alan Lumsden, head of cardiovascular surgery at Methodist

   

Creativity, technology and community

J.R. Cohen of weSLGT.com, Alfred Cervantes of Houston Film Commission

   

Digital, design & film

Tim McLaughlin, Texas A&M Visualization Department
Jerry Alexander of Acumen Design

3:10

Recap of learning

   

3:20

Closing panel

Marketing the Creative City

Ward Pennebaker, agency founder and chief marketing officer for Houston Grand Opera, Steve Latham of Spur Interactive agency and Dwight Cook of Soundworks and OnlyInHouston

4:05

The Symphony of Ideas

 

Conducted by Durwin Sharp of The School for Innovators

October 21, 2010 at 2:27 pm Leave a comment

Internet TVs beat 3D sets

Global shipments of Internet-Enabled TVs (IETVs) will reach 27.7 million units in 2010, according to a report from iSuppli.

In contrast, 3D set shipments will total only 4.2 million this year. Although 3D television shipments are set to soar in the coming years, said the iSuppli report, the biggest near-term growth story is in IETV.

If you have priced 3D TV you know how expensive this technology is and it requires 3D ready receivers and recorders.  Just the glasses alone will set you back hundreds.  But this is new technology.  What’s next 3D internet-enabled TV?  Perhaps smell-o-vision?

 

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August 3, 2010 at 7:19 pm Leave a comment

Conquer the Youtube Monster

Where do you think YouTube is heading next? As a marketer, how do you feel about online video?

 

iStock_000000843180SmallThe steady growth in personal video provides creates a challenge for marketers. How to you reach people on youtube?  How about street team videos about the brand?  One video can hardly make a difference, there is a lot of noise online. But hundreds or thousands of videos about the brand may make a dent. Online video advertising is still young, and people are still trying out approaches to create the best results for advertisers and consumers. As video production continues to increase, marketers are challenged to have targeted advertising opportunities.

How big is youtube? YouTube announced a major milestone. Every minute that goes by, an entire day of video is added to its site. Yes, you read correctly: 24 hours of video are now uploaded to YouTube every 60 seconds. Since being founded in early 2005, the site has been the market leader in video sharing and consumption online. With a market share of more than 73%, the service dominates all the other online video competitors.

Video is a big growing piece of online content and companies should consider incorporating video as part of online marketing strategy. As online video matures so will the need to produce professional video productions for this medium!

 

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June 4, 2010 at 1:20 pm Leave a comment

Favorite Video of the Week

Credit Unions are a different kind of fighter. Underdogs? Maybe. Champions of a cause? Most definitely. But what is certain, is that the ground has shifted, and your corporate-driven opponents have lost their footing. Now is the time to fight for your share and differentiate yourselves from banks. Now is the time to tell your story. Because you are a different kind of fighter.

Congrats to Third Degree  for great concept and creation!

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February 5, 2010 at 3:26 pm Leave a comment

Our favorite funny video to date

Untitled-1 Humor is like walking a a bleeding edge.  When Tool of North America Director Erich Joiner’s comedic storytelling was used for Bud Light’s latest viral video from DDB they have a humorous winner at the expense of offending the status quo. The result is an video of amazing awkward moments that make this clever video every very memorable.

We need more humor in advertising! Real humor communicates and connects – humor works on radio and video, with and without proper attire. I recently attended the British Addy Awards (see previous article) and it was full humorous advertising.  I hope we see more humor in American advertising.

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January 26, 2010 at 9:34 pm Leave a comment

SoundWorks adds a new DO

SoundWorks is beginning the year with new audio talent.  We are committed to continually building our team with fresh ideas and great skills. 

SoundWorks welcomes Dee Oberle to our staff. Dee brings her expertise in audio engineering–specifically post-production, video game development, live production, and video editing —in addition to knowledge in a variety of software applications to our vivid mix.

View Dee Oberle
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Like many people in the industry, Dee was inspired to pursue a career in audio after working with the sound team in her junior high youth group. She jumpstarted her career by receiving training from veteran engineers at Madison Media Institute.

On staff at Post Effects/Answers Media, Dee worked alongside Halo Composer, Mike Salvatori, on a series of projects including podcasts for Accenture and redesigning the audio on the Wide Load logo.

Dee’s audio portfolio with Dallas Audio Post Group includes Foley for Catacombs: Directors Cut, editing for educational company Voyager Learning, and third party post-production support on Brothers in Arms: Earned in Blood.

As a sound designer, Dee worked with Gearbox Software under the direction of internationally acclaimed composer for Doom III and the Brothers in Arms Series, Ed Lima.  She earned a credit on the AAA title Brothers in Arms: Hell’s Highway. Other products developed at Gearbox include:  Borderlands and several yet to be released projects.

Additional work as freelancer includes the Lil’ Flip- Kim Kardasian video shoot, worship services at Willow Creek Community Church, TV Man, Inc. and several short films.

Software expertise:

  • · Pro Tools
  • · Sound Forge
  • · Logic
  • · Final Cut Pro
  • · Soundminer
  • · Vegas
  • · Reason
  • · Radar system
  • · XACT
  • · Nitro-SoundMaker/Composer
  • · UnReal Editor
  • · Photoshop
  • · DreamWeaver

Please leave Dee a welcome comment below or welcome her in person at the next Sound Works mixer coming soon.

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January 20, 2010 at 11:35 pm Leave a comment

British Advertising 2009 Awards

logo_blue The Houston Museum of Fine Arts recently showed these winning pieces of Advertising.  I love a creative commercial, especially if it hits a bulls eye with a message.  Many of these winning ads use humor in a way only the Brits can do.  It’s worth viewing!

Remember you have to watch a lot of bad TV to see a good commercial.

See the British Advertising Award Winners for 2009 http://bit.ly/8sfiRJ Great Stuff

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January 14, 2010 at 5:07 pm Leave a comment

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