Posts filed under ‘TV Commercial’

Super Bowl Tech


I hear that real-time GPS will be used track the arrival of the Lombardi Trophy and key people to the stadium. Isn’t that Colts_Saintsgreat PR.

CBS is broadcasting the game with six high-speed, high-definition cameras with the ability to shoot 300-400 frames per second. Normal cameras shoot around 30fps – so get ready for amazing slow motion effects.

Sprint and AT&T are adding cell towers to handle the stadium demands on cell traffic. Do you have a smartphone? Download some new Smartphone apps to designed help you follow the game.

Security has also gone hi-tech with special cameras to scan both people and packages entering the stadium. Law enforcement also has bomb-removal robots at the ready. But there are no reported threats.

The commercials are my favorite part of the event. Be sure to have your facebook and twitter open to discuss commercials and  talk trash about the other team!



February 6, 2010 at 3:53 pm Leave a comment

Favorite Video of the Week

Credit Unions are a different kind of fighter. Underdogs? Maybe. Champions of a cause? Most definitely. But what is certain, is that the ground has shifted, and your corporate-driven opponents have lost their footing. Now is the time to fight for your share and differentiate yourselves from banks. Now is the time to tell your story. Because you are a different kind of fighter.

Congrats to Third Degree  for great concept and creation!


February 5, 2010 at 3:26 pm Leave a comment

Our favorite funny video to date

Untitled-1 Humor is like walking a a bleeding edge.  When Tool of North America Director Erich Joiner’s comedic storytelling was used for Bud Light’s latest viral video from DDB they have a humorous winner at the expense of offending the status quo. The result is an video of amazing awkward moments that make this clever video every very memorable.

We need more humor in advertising! Real humor communicates and connects – humor works on radio and video, with and without proper attire. I recently attended the British Addy Awards (see previous article) and it was full humorous advertising.  I hope we see more humor in American advertising.


January 26, 2010 at 9:34 pm Leave a comment

SoundWorks adds a new DO

SoundWorks is beginning the year with new audio talent.  We are committed to continually building our team with fresh ideas and great skills. 

SoundWorks welcomes Dee Oberle to our staff. Dee brings her expertise in audio engineering–specifically post-production, video game development, live production, and video editing —in addition to knowledge in a variety of software applications to our vivid mix.

View Dee Oberle
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Like many people in the industry, Dee was inspired to pursue a career in audio after working with the sound team in her junior high youth group. She jumpstarted her career by receiving training from veteran engineers at Madison Media Institute.

On staff at Post Effects/Answers Media, Dee worked alongside Halo Composer, Mike Salvatori, on a series of projects including podcasts for Accenture and redesigning the audio on the Wide Load logo.

Dee’s audio portfolio with Dallas Audio Post Group includes Foley for Catacombs: Directors Cut, editing for educational company Voyager Learning, and third party post-production support on Brothers in Arms: Earned in Blood.

As a sound designer, Dee worked with Gearbox Software under the direction of internationally acclaimed composer for Doom III and the Brothers in Arms Series, Ed Lima.  She earned a credit on the AAA title Brothers in Arms: Hell’s Highway. Other products developed at Gearbox include:  Borderlands and several yet to be released projects.

Additional work as freelancer includes the Lil’ Flip- Kim Kardasian video shoot, worship services at Willow Creek Community Church, TV Man, Inc. and several short films.

Software expertise:

  • · Pro Tools
  • · Sound Forge
  • · Logic
  • · Final Cut Pro
  • · Soundminer
  • · Vegas
  • · Reason
  • · Radar system
  • · XACT
  • · Nitro-SoundMaker/Composer
  • · UnReal Editor
  • · Photoshop
  • · DreamWeaver

Please leave Dee a welcome comment below or welcome her in person at the next Sound Works mixer coming soon.


January 20, 2010 at 11:35 pm Leave a comment

The Best Defense Is …

anger_vs_kindness_1My father-in-law once told me the best defense is a strong offense. I have found that some people even memorize comebacks for defensive situations, really they do, such as:

"Do you know who I am!"

"I saved up for four years for this … and paid your top rate…"

"I’ve told you a million times …"

"The only reason I bought your _____ product was…"

"I’ve worked my butt off for years"

"You are such a ______"

We all hear it, even from politicians.  Perhaps you too memorize tacky comeback lines?

Try doing just the opposite, especially in this economy. Treat the other person with kindness, return a loud voice with a soft one and so on. Besides it increases the chance that the other person will actually do something to help you. If you find yourself slipping back in your old ways, just watch "Cops" or one of the police reality shows. If that criminal had not told off the cop, would they have been treated differently?

The best defense is kindness.


January 15, 2010 at 6:07 pm Leave a comment

British Advertising 2009 Awards

logo_blue The Houston Museum of Fine Arts recently showed these winning pieces of Advertising.  I love a creative commercial, especially if it hits a bulls eye with a message.  Many of these winning ads use humor in a way only the Brits can do.  It’s worth viewing!

Remember you have to watch a lot of bad TV to see a good commercial.

See the British Advertising Award Winners for 2009 Great Stuff


January 14, 2010 at 5:07 pm Leave a comment

3D TV Production is Here

At this weeks CES show 3D is all the buzz.  Many booths are touting 3D TV’s and production systems. The movie Avatar and other productions draw big crowds so we can now expect it on the small screen soon. But how do you thumbnail.veraproduce it?

Congrats to Digital Jungle, a Hollywood post-production studio who had the distinct honor of being one of the first post production houses in the world to create a 3D workflow for the new Panasonic Viera active 3D television set, debuting at the Consumer Electronics Show this week. Read more about Digital Jungle here.

Get ready 3D is coming!


January 10, 2010 at 10:47 pm Leave a comment

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