Posts filed under ‘File Delivery’

Sound News ~ Internet video, tips and the latest on copyright

Sound News

www.soundworks.com
SoundNews 08/03/09
In this issue:

• hot summer
• internet video
• business tips
warning
success story

HOT SUMMER

It’s been a busy summer with many long and short form projects including an animated feature film, audio books, DVD content & authoring, Internet video projects, creative commercials, building web sites & custom programming with e-commerce, CD and DVD duplication.

THE COPYRIGHT HOT POTATO“There’s battle lines being drawn… Nobody’s right, if everybody’s wrong.”
For What It’s Worth – Buffalo Springfield

image A rational person would surmise that REALLY – You can’t win. Copyright law was written FOR the content creators and copyright holders …

See “Can Music Copyright Exist on the Web? Part IV” and read our latest blog article on music copyright.

Other copyright news:

INTERNET VIDEO

Let us help you create a video for your web site. Did you know that good video content can market your service or product to obtain higher rankings in the search engines? We know video and SEO.

BUSINESS TIPS

A PowerPoint presentation can be converted to DVD along with new content or made fresh in video to be more interesting. We can convert your old training or marketing presentations to DVD, adding a professional voice track and updated music to make it current.

WARNING

Facebook is allowing developers and advertisers to your streaming content. To protect yourself, you must “opt-out”… see our blog for the full story: http://bit.ly/SKjMe

SUCCESS STORY

DATASLAP.com has shipped several “Visit London” campaigns to radio stations all over the US and that’s only one of hundreds of success stories. DataSlap is a great way to deliver commercials with confirmation.

Copyright © SoundWorks
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August 3, 2009 at 3:22 pm Leave a comment

Stay off SPAM radar – anti-spam tips

…Opening her email she was devastated to discover that He had only responded to one of her appeals, the rest were spam…

Like Spam?

by Dwight Cook 

spam

Spam, not the canned meat, fills our email boxes with trash daily.  What is junk to you may be legitimate advertising to the sender. You can reduce the amount of the stuff in your email box.

Here’s how:

Stay off the Radar

Don’t give your email address out to just anybody. Make sure the site is reputable and they have a privacy statement. You will probably find more integrity with a national site like Coke.com than a tiny upstart. You should also read the privacy statement, some actually admit that they will sell or share your email address.

Use an Alias
You might also set up an alias email address strictly for web use.  You can have the alias forward to your main email account.  If the spam gets too heavy just change your alias address and still have your primary email address. With an alias the spammers never have your real email address.

Why put your email address on your web site it WILL be captured by the spammers? Consider concealing your email addresses on your web site behind a form so it can’t be captured. 

Unsubscribe with Care
Think twice about unsubscribing from an email list.  Many spammers may use your unsubscribe email to confirm that you are getting their email. When you unsubscribe you may be confirming your email address. If you don’t know the sender, do not allow a read receipt to be returned if requested.  This also may confirm your email address to a spammer. Play it safe, answer no to the request.

Don’t go Phishing
image When you respond to an email be very careful.  Is the email really from the person who appears to have sent it? Millions of phishing emails are sent out every day. If you receive an email that looks like it is from your bank, ebay.com or Paypal – lookout, it may be fraud. Never click on the links in these emails.  It may not only confirm your email address to the sender but trick you into giving out your personal information.  If you get one of these emails, open up your web browser and type the address of the site (for example www.paypal.com) yourself. DO NOT click on the link in the email. Then you can confirm any questions about your account raised by the email. If the email is fraudulent then see if you can report the sender. Most banks and companies have a security link on their site for reporting fraud.  You can also visit the Federal Trade Commission, www.ftc.gov/bcp/menu-internet.htm for more information and can report the fraudulent email to them as well. For Ebay, it’s Spoof@ebay.com.

Use Anti-virus and Anti-Spyware Tools
Always run an antivirus program and an anti-spyware program. I like AVG  Anti-Malware from www.grisoft.com. It’s both an anti-virus and anti-spyware.program in one. You can run two separate programs or one program that protects you against both kinds of infections. Remember there are new infections on the Internet hourly. Most people think they will never get a virus, especially those on a Mac, but the odds are against you. Anti-spam software is your first line of defense.

Open Attachments with Care
image You should also be very careful with attachments. If you don’t know the sender don’t open an attached file in an email. Even if you know the sender be very careful opening a file – it may launch an infection that will ruin your week. There are two myths that are circulating; 1) Apples and Unix computers can’t get a virus and 2) Opening an image file is always safe. Both of these myths are false! If you download a file, make sure the source is reputable and always scan it for dangerous content.

Use a spamfilter to reduce the number of spam that hits your email box daily.  Many email products like Microsoft Outlook have a built-in junk mail filter. Your ISP may offer this service.

Your Web Host Should Help

Your web site host will usually host your email too.  Make sure you select a host that has an active spam filter in place.  You can run one locally as well if you want. At SoundWorks we filter each email using several criteria.  Feel free to use the list of filters we have in place to compare against what your host offers: 

  • Images – We scan inside images embedded in emails for spam content and viruses.
  • SFDB Filter – Spam filter’s from around the world are networked together to create a huge database of spammer’s IP addresses. Our spam filter uses this database, updated in real-time, to block spam.
  • MAPS Servers – We check the IP address from the e-mail sender. If it is listed in one of its many blacklist servers that track spam in the Internet the connection is refused. 
  • SURBL Servers – We scan inbound e-mail for web page links. Every link found is then tested against known spammer web sites. If it is a positive match, the e-mail is rejected.
  • Attachment Blocking -  We check emails for specific attachments or attachment extensions that could pose a potential infection. If found, the email is rejected. Even so you should still use programs to protect your machine locally.
  • Keyword Content Filtering – We check email content and subject for specific keyword and/or phrases. If found, the email is rejected.
  • Bayesian statistical DNA fingerprinting -  SPAM Filter features statistical DNA fingerprinting of incoming emails. This filter is self-learning, continuously analyzing your incoming traffic to improve its accuracy with time. 
  • SPF – Sender Policy Framework – SPF fights email address forgery and makes it easier to identify spam, worms, and viruses.
  • Greylisting – Most spammers have a huge list and will only send an email once.  What happens in greylisting is that each time a given mailbox receives an email from an unknown contact (ip), that mail is rejected with a "try again later"-message (This happens at the SMTP layer and is transparent to the end user). This, in the short run, means that all mail gets delayed at least until the sender tries again – but this is where spam loses out! Most spamming software will not try again later. We stop over 60% of our spam using this method alone.

I hope this helps you to understand the world of Spam a little bit better and most of all I hope it allows you more time to do what you do best!

###

July 14, 2009 at 3:53 pm Leave a comment

Are you feeling lucky? DataSlap it.

relaxWe all know how sketchy email can be, especially if the file must get there. Sending data by email has a well-known pitfall – You don’t know if your recipients ever received it!. Was the file too big, was their mailbox full or did it get caught in their spam filter?

If you’re responsible for delivering large files here is a method that can help take away some stress from the task. Know exactly when your file was received for a cost that is negligible. DataSlap.com is the solution that delivers files and gives you an accurate confirmation report.

Let’s say you are an advertising agency and you purchased some radio time. After you produce your radio commercial don’t email it to your radio stations; DataSlap it. Just create a new account and upload your radio commercial for shipment. Then add your contacts for the file delivery and DataSlap does the rest. Each radio station is notified to pick up their commercial and DataSlap.com logs the date, time, call letters and person that received the commercial. Both the agency and advertiser can get an up to the minute delivery report to confirm the file was delivered before the scheduled run time. Plus it learns your work patterns and if future deliveries are to be made the same group of recipients they are easily reused and the file does not need to be reloaded should it need to be reshipped.

dataslapDataSlap.com rates are low – most likely they are 50% to 300% less than your present shipping method. You may use full-service or self-serve and save even more when you do it yourself.

DataSlap.com has successfully shipped files worldwide. This is a great way to ship any file that “has to be there.”

February 26, 2009 at 7:34 pm Leave a comment


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