Posts filed under ‘DVD’

VHS Hard Drives?

Hey, those hard drives we have for sale are not moving. Don’t people need storage? Our price looks competitive.

How can we differentiate our product from the competition?

il_430xN.113476717[1] The solution: VHS Hard Drives

For those who like their storage combined with celluloid nostalgia, there’re these external hard drives hidden inside VHS tapes: available in 320, 500, or 640GB, they come sheathed in flicks like the original Star Trek, Top Gun, and Return of the Jedi. 

Niche marketing, don’t you love it? Get yours at Etsy.com

###

January 28, 2010 at 3:30 pm Leave a comment

Sound News ~ Internet video, tips and the latest on copyright

Sound News

www.soundworks.com
SoundNews 08/03/09
In this issue:

• hot summer
• internet video
• business tips
warning
success story

HOT SUMMER

It’s been a busy summer with many long and short form projects including an animated feature film, audio books, DVD content & authoring, Internet video projects, creative commercials, building web sites & custom programming with e-commerce, CD and DVD duplication.

THE COPYRIGHT HOT POTATO“There’s battle lines being drawn… Nobody’s right, if everybody’s wrong.”
For What It’s Worth – Buffalo Springfield

image A rational person would surmise that REALLY – You can’t win. Copyright law was written FOR the content creators and copyright holders …

See “Can Music Copyright Exist on the Web? Part IV” and read our latest blog article on music copyright.

Other copyright news:

INTERNET VIDEO

Let us help you create a video for your web site. Did you know that good video content can market your service or product to obtain higher rankings in the search engines? We know video and SEO.

BUSINESS TIPS

A PowerPoint presentation can be converted to DVD along with new content or made fresh in video to be more interesting. We can convert your old training or marketing presentations to DVD, adding a professional voice track and updated music to make it current.

WARNING

Facebook is allowing developers and advertisers to your streaming content. To protect yourself, you must “opt-out”… see our blog for the full story: http://bit.ly/SKjMe

SUCCESS STORY

DATASLAP.com has shipped several “Visit London” campaigns to radio stations all over the US and that’s only one of hundreds of success stories. DataSlap is a great way to deliver commercials with confirmation.

Copyright © SoundWorks

August 3, 2009 at 3:22 pm Leave a comment

Think you’re ready to make a CD or DVD?

by Dwight Cook

With disc duplication, there are so many choices that a little knowledge and preparation go a long way toward getting the product that is best-suited to your purposes. The goal of this article is to inform you of considerations before you talk with your duplicator.

What is your target market demographic?

istock_000005431002xsmallIt’s good marketing to determine the graphic design and packaging of your disc for its intended audience. If you are designing artwork for a product that is targeted toward women, you would have a different design than one aimed toward men. If your product has a younger audience, your artwork and packaging should reflect a more edgy, multifaceted look than product intended for retired senior citizens. If your disc content deals with a green environmental issue, you certainly don’t want to package it in a plastic case! Make your product attractive to your target market.

Is your disc content for business, music sales, movies or software?

There are many different kinds of discs. The most common are music and data CD’s as well as video and data DVD’s. If your disc is an audio CD, you want to master the assorted songs to have similar volume and tonal properties as well as sequence the best “flow” of the material. Also, at this point, the disc metadata should be addressed. In turn, a video DVD may need authoring to have a menu or different chapters indexed. Your duplicator can usually provide this, but there are also businesses that specialize in mastering or authoring services. Lastly, if your disc is for retail, you will need a unique bar-code so it can be scanned at checkout.


Will you mail your discs?

If you intend to mail your discs, you will want to consider flexible packaging that is not brittle. I suggest that you step away from the standard jewel case and choose a trigger case, clamshell or custom-printed eco-friendly digipak for mailing. In addition, you will want to insert your package into a bubble-cushioned mailing envelope to minimize the chance of damage in transit.

What is your timeline?

Dollar rainTime is money – Allow your chosen duplicator sufficient time to complete your order without a rush charge. It usually takes a major national duplicator 3-4 weeks to complete a 1000+ order, with full-color offset-printed packaging and glass-master stamped (replicated) discs. In most major metropolitan areas, there are companies that specialize in short-run orders and can offer a quicker turnaround, usually at some compromise to the packaging and perhaps containing laser-etched (duplicated) discs.


Graphics

You may want to use your logo or an illustration that you have on your web site on the disc. You should provide a high-resolution photo or illustration to use in the design. WARNING – Do not take graphics from the web (most web graphics are 72dpi while printing specs may be 1200dpi) and expect them to look good printed on the disc or packaging, especially if the discs are laser printed! Even a printed paper label appearance will suffer without good quality artwork. I prefer a four color process printed directly on the disc for the best graphic appearance over a paper label any day. You want a professional overall look to the disc!

###
Dwight Cook is a principle at Sound Works, Houston which does full retail or short-run duplication. If you have questions or comments you can contact him through various social media or email @ www.soundworks.com/dwightcook.

April 15, 2009 at 8:34 pm Leave a comment


Calendar

June 2017
M T W T F S S
« Dec    
 1234
567891011
12131415161718
19202122232425
2627282930  

Posts by Month

Posts by Category