Nielsen Study says iPhone And Android “Most Desired” Smartphones

December 3, 2010 at 3:05 pm Leave a comment

I was in the AT&T store the other day and the manager admitted that the Android platform outsells the iPhone.  Of course it is supported by various manufacturers and carriers. If price is not an an obstacle most people choose iPhone. Now Nielsen has published a new survey report on the "most desired" imagesCA2FSJCRsmartphone platform in America, which was conducted between August and October this year, has come up with some pretty interesting findings.

According to the report, Apple’s iOS and Google’s Android OS are nearly tied at the moment for the "most desired" tag with Apple enjoying a slight edge overall.

The survey report notes that iOS, Blackberry and Android presently constitute nearly 80% of the US smartphone market – a segment that makes up close to 30% of the total mobile subscriber base. Apple leads the pack at 27.9% ownership while Blackberry is a close second. However, when it comes to the "most desired" OS, the survey found that a significant majority of customers preferred Apple’s iOS and Google’s Android over any other platform.

Among those who were likely to upgrade to a smartphone, Nielsen found that 30% of the surveyed consumers preferred the iPhone over rival devices. Android phones came a close second at 28% and Blackberry handsets were third at a distant 13%. Android phones were more popular among users who owned a featurephone. The platform garnered 28% of the votes in this segment compared to iOS’ 25%. Among current smartphone owners though, Apple was found to enjoy a significant lead with over 35% of the surveyed users preferring an iPhone over rival handsets.

The Nielsen report notes that Apple enjoys a lead over rival plaform developers among all the age groups except those in the 35-54 group who seemed to prefer Android over iOS. The lead here though was less than 1 percentage point. Interestingly though, the report finds that more women preferred an iPhone over Android devices. On the other hand, Android found greater acceptance among the males.

source – iphonehacks.com

 

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Entry filed under: cell phones, commentary, communication, Marketing, technology. Tags: , , , , , .

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