Our favorite funny video to date

January 26, 2010 at 9:34 pm Leave a comment

Untitled-1 Humor is like walking a a bleeding edge.  When Tool of North America Director Erich Joiner’s comedic storytelling was used for Bud Light’s latest viral video from DDB they have a humorous winner at the expense of offending the status quo. The result is an video of amazing awkward moments that make this clever video every very memorable.

We need more humor in advertising! Real humor communicates and connects – humor works on radio and video, with and without proper attire. I recently attended the British Addy Awards (see previous article) and it was full humorous advertising.  I hope we see more humor in American advertising.

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Entry filed under: commentary, communication, Marketing, Media, TV Commercial, TV production, video production, web. Tags: , , , .

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